Catha For Council Blog

E-Bay is certainly a hit to the market especially for the buyers. The concept of online shopping or bidding for that matter do not appeal too much for buyers but the emergence of E-Bay made a difference to that. Both buyers and sellers are flocking in the site in order to conduct their business there. What is the real reason why E-Bay became a hit for buyers?

Well, one of the reasons for the success is the concept that E-Bay had. Auctioning is a good way to bargain the products but at the same time still have a profitable business. The concept also of people from all over the world makes it more fun. Most buyers are also looking for a sweet deal in the internet because they originally have the original price in their hands. A good yet quality bargain for customers is important because they are looking for their money’s worth. Aside from that, E-Bay serves as an online mall or “internet shopping haven” for buyers that do not want to be bothered when it comes to hopping from shops to shops. E-Bay offers a variety of choices for their buyers which make it fun. The choices and alternatives that E-Bay offers attract customers who are always on the look out for something new and fresh. On the other hand, the transactions held in E-Bay are safer and secure if compared to other portals. In E-Bay, they guarantee the safety as well as the quality of products once a buyer has purchased it.

When it comes to the design and lay-out, E-Bay keeps it simple and hassle-free which really is a priority for buyers that are not particularly technology sassy. The simple design that graces the computer screen is one of the reasons why people go to E-Bay and purchase what they want online. As others would say it, simplicity is the key and it is indeed a key to the success of E-Bay. Another factor which makes E-Bay click is the communication ability of the site. Both buyers and sellers have the chance to communicate openly with each other. Both parties could exchange views and opinions which could help both parties as well as E-Bay.

E-Bay is viewed by buyers as a refreshing change against the tight grip of big companies towards buyers. In E-Bay there is freedom and choice in every transaction made.

David Riewe is a Publisher and Online Marketer. Visit his eBay Blog to Discover 101 Ebay Auction Tips in this FREE ebook www.push-button-online-income.com/ebayblog

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If your items aren’t selling, then you might have a bad pricing strategy. There as many pricing strategies in the world as there are buyers - if you look at two businesses selling the same thing, often the only difference you’ll be able to find between them is pricing.

The ‘Few Dollars More’ Strategy.

Here’s something you might not have thought of. If you set your auction’s starting price to what you would usually charge for Buy it Now, while setting the Buy it Now price a few dollars above, you can make a profit by setting off an interesting psychological reaction in the buyer’s mind.

Here’s what they’ll think. They want the item, but why should they bother bidding for it? After all, they could use Buy it Now for just a few dollars more, and be sure of getting it! Doing things this way makes the value of the Buy it Now option extra clear to the buyer, and makes them more willing to pay extra for the privilege.

The ‘One Dollar Less’ Strategy.

This is simple, but requires you to keep an eagle eye on your competition. As soon as they start a Buy it Now auction for an item you stock, start an auction for one of those items yourself. Match the title closely, but price your item one dollar less than theirs. This will mean that your auctions will sit together in the search results, and who’s going to see both and go for the one that’s a dollar more expensive?

The ‘Free Shipping’ Strategy.

Buyers really hate paying for shipping. With Buy it Now, you might find it easier to incorporate the shipping cost into the main price of the item, and then write “free shipping” in the auction’s title. You’d be surprised how many buyers would prefer to pay one price including shipping for the auction, instead of having shipping added on at the checkout. Again, this is psychological: they pay the same at the end, but it doesn’t feel like they’ve paid an unnecessary ‘extra’ cost for Internet shopping.

The ‘Go for It’ Strategy.

If you’d like a slightly more risky strategy, try this. List your item for the maximum duration (ten days), starting the listing on a Thursday so it goes across two weekends and finishes on a Sunday. Set the starting price to the minimum (one cent).

What you’re trying to do here is give bidders as long as possible to discover your auction, so that they push the price up themselves. Pay for a few upgrades like bold and highlight, to give them a helping hand. If you do this right, you can make a much bigger profit than you would have with any Buy it Now price, especially with a medium or high value item.

Since running your auction for longer means that more people see it, you should always take the longest duration of ten days, right? Not always. In the next email, we’ll talk about how long your eBay auction should run for.

Kirsten Hawkins is an Ebay and internet auction enthusiast from Nashville, TN. Visit www.auctionseller411.com/ for more great tips on how to make the most from Ebay and other online auctions.

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