Catha For Council Blog

Standing out at a Job Faire can make a difference in your job hunt. Career Fairs are starting to pick up, and Dice is running some nice ones, called Targeted Job Fairs. At a Silicon Valley Job Faire in early 2010, 10 companies as showing up, and Dice has 82 job faires scheduled for this year across the United States.

How do you compete at a Job Faire? The contention can be significant, but you can help yourself stick out from the gang with early preparation. At AA-Careers, we have a straight-forward six-step process to prepare. Plan to go? Here’s how to prepare:

First, research the companies that are going and pick your targets. Use the web to check out the companies that are there beforehand. Go to their web sites and see if they have their jobs listed. Pick a reasonable number to go after, and get ready to spend an hour or more researching each one. It’s hard to do more than nine in a day, and five or six is a much more reasonable target. For each hiring organization, you want to know: recent news, key product lines, and exectuve names. Try to see if you know anyone at the target companies. You’ll end up with a page or two of research for each company/job.

Second, if there are job postings on the web, read them to see what the company is looking for. Create a mapping of your accomplishments and skills to the prerequisites of the job. Make the language match. If the hiring organization calls customers "clients", your resume should do the same thing. The accomplishments should be written in the style of the hiring organization.

Third, create a ‘brief sales pitch’ for each likely company/job combination. Write down a 90 second ‘thumbnail’ that you can repeat out loud showing why you are a good prospect for that position. You’ll use this in your resume and when you meet the team from the company at the job booth.

Fourth, modify your resume for each position. The objective on your resume should exactly match the position you’re aiming for. The executive summary should be a written form of your “mini sales pitch” for the job. Then choose the accomplishments and skills that most clearly match the job prerequisites. Especially at a Career Faire, the purpose of your resume is a sales tool for you – to get you on-site job interviews. It should be a no-brainer to see that you’re a fit based on your resume.

Fifth, practice your ‘mini-sales-pitch’. Collect your research and the resume for each spot - bring a couple of copies for each – and put each in a distinctly labeled folder. Keep them in a lightweight briefcase or folio.

Finally, dress and prepare as if you’re doing on-site interviews. Dress well and be properly groomed. Avoid strong cologne or perfume…use any cologne or scent sparingly, if at all.

Remember to smile, and good hunting!

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The story making all the headlines last week about, what’s her
name, Jennifer Wilbanks makes me want to gag. If you don’t care
for straight talk you might want to delete this before reading
anymore.

Whoever said life was supposed to be a bowl of strawberries?

Whoever said life was supposed to be fair?

Whoever said watching reality TV has anything to do with reality?

Whoever said if you mess up it’s OK to blame it on some other
person?

Whoever said you are entitled to anything?

Whoever said it’s OK to live with your parents until you 40?

Whoever said you don’t have to work your butt off to become a
success?

Whoever said it’s OK to call off your wedding by claiming to be
kidnapped?

Whoever said any of these things, whoever believes any of these
things, will never achieve any degree of personal success.

I’m not writing this to bash what’s her name - she’s already got
enough problems. I’m writing this for you and to remind myself
how important personal accountability is. If you have a problem
- resolve to fix it. Do something. Do anything. But don’t
Runaway and don’t point fingers at another living human being.
Let me explain.

Some of you know, depending on how long you’ve been a
subscriber, that my younger brother Ray was killed on September
11th at the World Trade Center. This thing we call life is very
precious. It drives me nuts, even infuriates me, that some
people don’t grab the reins and take more control of their own
destiny. My brother Ray, along with hundreds of NYC
firefighters, chose to run up the stairway, while thousands of
other people were racing down that same stairway.

My brother had a choice.

What’s her name also had a choice.

One was courageous and one was stupid and self-serving.

Likewise you face choices everyday in your sales career. You
choose to get up early, hit the snooze button, make milk-run
sales calls, call on people you know instead of calling on
people you ought to get to know. You might choose to be
disorganized, you might choose to be late often, you may choose
to have a lousy attitude when things aren’t going exactly right.

What’s her name decided to run away from her wedding day.

What are you running away from? What’s holding you back from
becoming unbelievably and incredibly successful - by anyone’s
definition including your own?

When it comes to your life don’t play games. Avoid the “Runaway
mindset” like the bubonic plague.

My brother Ray wasn’t running up the stairway instinctively. He
was trained to do it. It was an acquired skill.

Have you ever thought about all the things you’re doing on a
daily basis and doing them instinctively? What’s missing from
your sales training regimen. What skills should you be
acquiring? What skills should you be sharpening?

What I’m talking about is developing your “Brain muscles.”

Nobody’s going to hand you success on a Silver Platter. You
gotta lunge for it.

Existing and living are not the same thing.

You have “That something special” within you - everyone does.
Thoughts of pessimism and running away, put “That something
special” back to sleep. For centuries people have wallowed in
the ruts of their own digging. Wake up and shakeup “That
something special” within you.

What are you waiting for. It’s all about the choices you make.

Don’t be a runaway, a castaway, or a stowaway when you can
become a learning machine instead. Develop the skills you need
to climb the mountains in your daily life.

Hey I’m a teacher - that’s how some of my clients refer to me.
It’s been said, “When the student is ready, the teacher will
appear.”

Are you ready?

I have a few No-Brainer ideas that’ll give your Brain a good
workout. In fact, 97 to be exact. Would you like 47 Ways To Sell
Smarter and 50 More Ways To Sell Smarter and save a few bucks in
the process? Here’s the link you can use to get 97 ways to sell
smarter. http://www.meisenheimer.com/products/97waystemplate.htm

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