Catha For Council Blog

What is your favorite marketing blog? Have you picked one? Some people don’t choose a favorite and that is okay. Other people become so devoted to a few blogs they refer to those sites over and over again. It’s a sign of quality when your readers keep recommending your work to other people. In the field of search engine optimization there are a few key sites that lead the field. One of the most significant thought-leaders is Michael Martinez, author of the SEO Theory blog.

Michael has been practicing SEO since 1998 and he started marketing Websites in 1996. His extensive experience with sites of all sizes and types has led him to write about search engine optimization in a way that most people only dream about. His keen insights and profound ideas have helped the SEO industry move beyond some of its dumbest moments. And Martinez has earned widespread recognition for his work developing and expounding the fundamental principles of “best practices” SEO.

For example, after choosing SEO Theory as one of her favorite marketing blogs, the popular PPC/affiliate blogger Ms. Danielle interviewed Michael about his work on SEO Theory. Ms. Danielle is one of the smartest people in the PPC and affiliate blogging industry. She built up a huge list of readers in the space of just a few months. When someone that successful picks you as a leader in the field, people sit up and take notice.

SEO Theory has introduced its readers to all sorts of concepts that were never previously articulated in formal language. Michael has defined The Theorem of Search Engine Optimization, The Four Laws of SEO, Viral Propaganda Theory, and some of the most advanced ideas in link theory and content theory.

If you feel like there should be more to search engine optimization than just doing keyword research and building links, you’re right. There is way more to SEO than that. Be sure to check out the SEO Theory blog. But make sure you set aside a few hours. It’s addicting and you’ll quickly lose track of the time!