Catha For Council Blog

1. Share with staff your definition of intrapreneurialism and intention of
fostering it throughout the corporation well before the plan is complete and
the details fixed.

Poll staff’s fears, seek their input and suggestions: create an
atmosphere of excitement and support.

2. Revisit with staff your corporate vission, mission and values.

If these do not permeate the organisation like the rings of a tree,
take the steps necessary to make that happen.

3. Have staff developed their own personal missions, visions and values?

If not, help staffers create them. Should the two be mutually
exclusive, then it is in everybody’s best interests to help those concerned
find another corporation in which there will be no conflict.

4. Have your people developed strong Personal Foundations and do they live
according to the Irresistible Attraction model?

As part of your professional/personal development program offer the
associated courses to your staff. Help them to be their best in every area
of their lives, including the promotion of your corporation.

5. Have client sectors with whom the corporation will not work been
identified and discussed with staff?

On the one hand we clearly want to avoid bringing in work which is
simply going to create friction, but on the other, your people may have
another perspective which eliminates the problem.

6. Give your people the language to express the business of your corporation
in simple terms as well as the appropriately technical.

Do this not just for their own area but for every production department
of the operation. The more they share your business and its achievements
with all around them, the more people in their lives will understand the
work of your company and the more leads will come from completely unexpected
sources.

7. Help staffers effortlessly introduce themselves.

Help your people to effortlessly introduce themselves to individuals
and groups not in terms of what they do, but the benefits they bring to the
corporation’s clients.

8. Help staffers effortlessly introduce your company.

Help your people find the language uniquely right for them to introduce
your corporation to individuals and groups in terms of the benefits of its
range of services.

9. Present or arrange a networking workshop for staff.

Have them learn networking skills, teach them about relationship
marketing, have them practice asking the open-ended questions. Follow up
with group coaching sessions to help staff find the right language for each
situation, to disengage from fruitless conversations and to reprise any
interactions which didn’t go as well as anticipated.

10. Where do staff go, to whom do they speak, what do they read?

Intrapreneurialism is not for inside the head only. Your people may
already be surrounded by untapped business opportunities. Their lives
outside of work may not change at all but they will be more alert to
opportunities as they arise and the way in which they present themselves
will attract more business enquiries. Help them develop their strategies for
capitalizing on all the opportunities, existing and as yet unrecognised.

Copyright CoachVille

ABOUT THE AUTHOR

Martin Sawdon of Coaching-Works! has a passion for the creation of super-successful organizations - Sustainable Workplaces. As a coach he has been described as a velvet-gloved bulldozer and as a speaker, powerful, engaging, outstanding.

To learn more about Martin and Sustainable Workplaces, Sustainable Relationships, and the Sustainable You, visit his website ==>http://www.coachingworks.ca